Accelerating Bayer’s Digital Transformation with a Global Primary Design System
Bayer
Bayer modernised its digital ecosystem to support 23 brands and hundreds of localised sites worldwide. The company needed a unified solution delivering brand consistency, streamlined operations, and marketing agility while dramatically accelerating time-to-market.
- 460
- sites re-platformed to a single codebase
- 40%
- increase in speed to market
- 581%
- increase in organic visibility
- $15m
- saved over 3 years
The Challenge
As their legacy platform reached end-of-life, Bayer faced urgent modernisation needs. Decentralised hosting created inefficiencies and governance gaps. Inconsistent brand implementation diluted global standards. Site creation was slow, requiring developer support at every stage.
Primary Design System
Built a scalable design system as single source of truth for branding. Introduced reusable layout patterns and templates. Enabled local customisation while maintaining global consistency.
Acquia Site Studio Integration
Implemented low-code editing experience reducing developer reliance. Equipped marketers with real-time page building and publishing capabilities. Leveraged Style Guide Manager for multi-brand theming.
“I have to say, Coherence really know what they’re doing…”
— David Addeo, Global Head of Consumer Platform, Bayer Consumer Health