Our work
Improving Britain’s numeracy levels
- A suite of platforms to engage with learners across the UK
- Over 350,000 registered to take the National Numeracy Challenge
- 152,794 new registrants through the Numeracy Day Campaign
HERE'S THE FULL STORY
The Situation
National Numeracy is an independent charity based in Lewes, UK, that promotes the importance of numeracy and “everyday maths”.
When they approached us to be their digital strategic, design and build partners, we were presented a brief that certainly provided us with a challenge: “We want to increase the engagement in lifelong numeracy learning for every adult in the UK”.
Working with National Numeracy, we have built several platforms to inform, engage and develop professionals and learners across the United Kingdom.
Where to start?
Through a combination of end-user interviews, questionnaires, analytics insights, National Numeracy source data and stakeholder insight we developed a dual-stream program. We established a clear responsive Drupal website, designed to provide clean points of differentiation for users with distinct needs (employers, parents/carers, self-access learners, trainers.) We developed a Drupal and Acquia Cohesion campaign site in tandem to handle PPC and ECRM landing points with targeted messaging - all based around the annual National Numeracy day challenge, presenting a pre/during and post-state through the CMS.
Our Solution
The National Numeracy Challenge is a free, online learning tool designed to help users improve their everyday maths skills in manageable steps whilst building their confidence along the way.
We designed and developed this diagnostic tool, designed to benchmark user’s ability, through an adaptive test using algorithms that anticipate a user’s level and position challenging or consolidating questions based on correct or incorrect answers. The benchmarking tool uses accessible language and visuals to allow users with varying language capabilities to focus on testing their numeracy (not literacy!) levels. Two years later, and the challenge has posed over 5 million unique question points and driven hundreds of thousands of users onto ongoing learning endpoints. The data we collect goes on to develop NN’s insight into national numeracy levels and user needs.
National Numeracy Day
Inspiring thousands to take their first step towards improving their numeracy.
Working together, we created the National Numeracy Day campaign website, a site that enables National Numeracy to celebrate numbers and their everyday use in life. The CMS platform we have provided gives NN staff unprecedented power and flexibility to evolve their messaging and create a buzz about the event.
The inaugural event was a huge success and over 25,000 new people started their journey towards improved numeracy by registering to take the Challenge.
Choosing Coherence is the best decision we’ve made – they consistently over-deliver and are a pleasure to work with.
Paul Milner, Head of Development, National Numeracy
Drupal 9 CMS
We established a clear responsive Drupal website, designed to provide clean points of differentiation for users with distinct needs (employers, parents/carers, self access learners, trainers.)
Acquia Site Studio
Coherence Digital are experts at integrating this unique piece of kit. It delivers low-code site builds, enabling the user to change messaging, publish and create pages. No tech or coding skills needed, publish when you want to.
Acquia Hosting
We developed a Drupal and Acquia Cohesion campaign site in tandem to handle PPC and ECRM landing points with targeted messaging - all based around the annual National Numeracy day challenge, presenting a pre/during and post state through the CMS.
Coherence Web Design System
Through a combination of end user interviews, questionnaires, analytics insights, National Numeracy source data and stakeholder insight we developed a dual stream program.
5 million
unique question points since launch
77,000
registered to improve their numeracy in 2018
Over 200
workplaces and schools engaged
